An advertising balloon can be seen miles away and even if one cannot make out the name of the product being advertised, one will surely be curious enough to turn around and really see what is flying over the horizon. This is a great way to reach a wider set of audience. You can reach people who are plying the streets of the metro as well as the highways. You can reach people within office buildings as well as those that work outside. As mentioned previously, advertising with a balloon is still a novel concept. Because of this, advertising balloons are more likely to catch peoples attention and not only that, because of the novelty factor, they are more likely to be retained in peoples minds.
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