It is common to utilize tethered balloons for advertising, either by hoisting billboards or by employing a balloon with advertisements printed on it or fastened to it. Combining the two strategies is common. Using balloons with specialized designs is commonplace. Balloons in the shape of blimps are particularly common for advertising purposes. The balloon may be lit up at night to highlight its message by suspending a light source within the envelope. A balloon that is bound by one or more tethers linked to the ground and so unable to sail freely is referred to as a tethered, moored, or captive balloon. To raise and lower the balloon, the base of the tether is looped around the drum of a winch, which may be stationary or placed on a vehicle.
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